Lenny Kravitz Plans to Expand His Company Into a Lifestyle Brand

JusMusic 7/19/2012 10:08:45 AM
Lenny Kravitz Plans to Expand His Company Into a Lifestyle Brand

Lenny Kravitz is ready to expand his business empire. The rock star wants to add furniture, bedding and clothing lines to his already thriving New York City-based interior design company, which he founded in 2003.

"The plan is to make it a lifestyle brand, (that is) my dream for this company. In the same way you would see Ralph Lauren or Giorgio Armani," Kravitz told Cnn show Fashion.

In addition to the new products, Kravitz reportedly plans to open an environmentally-friendly resort on a farm he owns in Brazil next year.