Justin Bieber continues to add more checks to his large coffer. The "Boyfriend" hitmaker has signed on to be the face of Adidas' NEO line label.
"I found a real connection with NEO because it is about fashion, freedom and being true to who you are," Bieber revealed in statement about the partnership. "With my new album, Believe, I am spreading the message of believing in yourself. ... For me style is an adventure, something to have fun with and NEO believes this, too."
Adidas' chief marketing officer, Hermann Deininger, adds: "Justin makes his mark in his own bold and expressive way through
fashion, music and style. Justin will help us spread the spirit of Neo worldwide and showcase the brand's sports- and lifestyle-inspired apparel and footwear silhouettes."
To kick off the partnership, Bieber launched a Youtube video for a new competition, dubbed "Find My Golden Shoes," where two lucky winners will get a chance to meet the 18-year-old pop star.
Justin Bieber Signs on as New Face of Adidas NEO Line
10/17/2012 11:21:41 AM
