Ke$ha re-teams with watch maker Baby-G for a second round of women's timepieces. The "Die Young" hitmaker, who serves as an ambassador, kicked off promotions for the new product on October 29, 2012 in Beverly Hills, California. The watch represents the star’s personal style evolution, a classic design with a twist that speaks to Ke$ha’s sassy and tough nature.
“Ke$ha’s standout character and mass appeal is the ideal pairing for our upbeat Baby-G brand,” said Shigenori Itoh, Chairman and CEO of Casio America. “Merging our fashionable and functional watches with a fun, fearless and charitable star makes this collaboration a perfect fit for our consumer.”
The limited-edition BGA160KS-7B Baby-G x Ke$ha model will be available in December 2012 at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, with a MSRP of $130. It features a white, matted shimmer band and a gold Roman numeral index.
Ke$ha is also gearing up to release her sophomore studio album, Warrior, on December 4th.
Ke$ha Teams With Baby-G For Second Women's Timepiece
10/31/2012 12:49:17 PM
